CMA Concludes Marketing Professionalism Program for Insurance Companies

With the aim of empowering and qualifying sales and marketing employees working in  marketing, sales, customer service and claims departments of  insurance companies, the Capital Market Authority concluded on Thursday the Marketing Professionalism Program for Insurance Companies, which comes within a series of annual training programs of the national initiative (Tamkeen), which the CMA seeks through it, to empower national cadres in the insurance sector in order to achieve the government’s policy of Omanisation of various public and private sectors, and the Tamkeen initiative aims to qualify national cadres in the sector in various insurance technical qualifications to acquaint them with the skills and capabilities required to perform  their duties and serve the sector’s customers  for highest  customer satisfaction.

The training program  was organized by the CMA  in collaboration with the Bahrain Institute of Banking and Financial Studies (BIBF) to acquaint the  participants with the skills required for understanding the role of marketing and its applications in the  insurance business. The program focused on  a number of  topics including identification of  marketing, importance of customer, planning and audit of marketing, strengths and weaknesses analysis, opportunities and threats, setting marketing objectives and strategies, competition and the role of marketing research in boosting  the company’s competitiveness, in addition to purchasing patterns of customers, identifying their segments, product development,  pricing, distribution and risks inherent in service delivery, promotion, communication, branding and  enhancing  customer confidence.